Author: Avery Hicks Page 2 of 14

The Benefits of using Google Tag Manager

Google Tag Manager (GTM) is a powerful tool that puts the marketer in control of their digital marketing. It enables marketers to update all their website tags directly from Google Tag Manager instead of editing site codes – which reduces errors, removes having to involve a webmaster and lets you quickly deploy tags onto your site.

Google Tag

Google Tag Manager makes adding and managing marketing tags possible without digging into the code.

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What are the benefits of using Google Tag Manager?

According to Andy Crestodina from Orbit Media, only 41.4% of the top 200 marketing websites are using Google Tag Manager. GTM has a number of different benefits including

1. Ease of use
GTM authorises team members to make updates and add new tags quickly and easily. This reduces the need for developers which saves you time and money. It also enables you to make more rapid decisions.

2. Improves your website speed

GTM takes all the tracking codes in your header tag and combines them into one Javascript file which speeds up the load time of your page

3. Allows you to do Advanced Tracking

The greatest benefit that GTM brings is the ability to make advanced tracking possible for your website. Google Tag Manager supplies many inbuilt tags and variables through which you can enforce advanced tracking in a short space of time

4. Extremely Efficient

When using GTM you can add, edit, enable, disable and remove all website tags from one location

5. GTM is completely free to use

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How Xtremepush integrates with Google Tag Manager

Xtremepush is now live on Google Tag Manager. Xtremepush is the first Irish company, and the only Web Push certified vendor globally, on GTM.

Integrating with Xtremepush has never been easier. GTM allows enterprise brands to easily integrate with Xtremepush in three easy steps. First, select the Xtremepush tag ‘Xtremepush – Web Push & Onsite Engagement’ template on Google Tag Manager. Input the Xtremepush App Key, which is provided by the Xtremepush team. Google Tag Manager will then automatically generate the correct code to access the platform.

About Xtremepush

The Xtremepush Web Push & Onsite Engagement channels enable enterprises to instantly engage with their website users. Our platform is designed to enable your customers to opt-in for web push notifications from your website with one frictionless click. Enterprises will increase customer retention through delivering targeted Web Push campaigns at each stage of the user journey. Also, drive online conversion rates as you can re-engage with your customers at optimal times. Xtremepush engagement channels include Web Push, Email, Pop-ups, In Web Messages, SMS and WebHook.

Build vs Buy: Turnkey Solutions or Custom Software?

The build vs buy is a common dilemma faced by businesses implementing new enterprise software. Balancing immediate business needs with long-term growth is both paramount and challenging. Ultimately, it comes down to devoting significant resources to custom software development or leveraging turnkey solutions.


The ideal solution is to partner with one contractor that provides either a full custom service or turnkey package. Whether looking at turnkey solutions or something customised, it is important to map out exactly what you want the software to do and the processes it will follow. As you start the decision-making process, the golden rule is to understand your business needs and make sure the solution is a good fit. Once you understand the business requirements and how the new software will address this, it is time to consider your options. Here are 3 key types of enterprise software solutions:

  1. Off-the-shelf Software
  2. Customised Software
  3. Customised Off-the-Shelf Solutions

Off-the-Shelf Software

Off-the-shelf software can be described as a ‘turnkey’ or ‘boxed’ solution. A turnkey solution is ready to use and can be immediately and easily implemented into current business processes. These types of solutions are aimed at addressing distinct needs that are often targeted towards specific companies or industries. As such, these solutions are feature-rich however may include functionalities your business does not need.

Turnkey solutions can give businesses the necessary boost to perform more efficiently and productively. More specifically, off-the-shelf software can reduce total project time, create more efficient workflows, and offer ongoing support. This approach to enterprise software is considered are ideal for businesses with a:

  • Limited budget. The costs associated with building custom software may be a significant reason for businesses to avoid choosing this option. Turnkey solutions are less expensive and quicker and easier to implement.
  • Lack of technical proficiency. If your business does not have a strong software team with the necessary skills to build custom software, it may make sense to choose a turnkey solution.
  • Lack of time. Building proprietary software takes a great deal of time to complete successfully. If time is limited, then a turnkey solution may be a better choice.

For example, hospitals often lack the time and resources to create all the content they need to implement a full patient engagement platform. So, an off-the-shelf solution with key clinical pathways already developed for major treatment plans might be an ideal solution.

As mentioned above, there are strong benefits when considering an off-the-shelf solution; primarily the low up-front cost. Turnkey solutions are generally more affordable due to their development costs being distributed across several clients. However, keep in mind that these types of solutions may come with recurring fees for software maintenance and support.

Off-the-shelf software comes with pre-ordained processes and functionality. One of the downsides of this and the lack of customisation is that it may not be a perfect fit for your needs. In this case, business processes may have to be adjusted to fit the software. Therefore, when considering turnkey solutions, it is imperative that the features of the software capture your business needs. As a general rule of thumb, try to find a software provider that can satisfy at least 80% of your businesses requirements. Remember to consider what you are not getting in the software and ask questions like:

What business requirements won’t be addressed? How will these be managed?

Will you be able to adjust your processes to account for these? Could this create inefficiencies?

Keep in mind, that with turnkey solutions, future software updates will often be targeted at a broader base and may come at a slower pace than your business evolves.


  • Lower up-front cost
  • Feature-rich
  • May meet most of your business needs
  • Support is often included
  • Quicker to deploy
  • All design, development, QA/testing is handled by the vendor
  • Upgrades to software may be free or offered at a reduced cost
  • Reduced risk if your business lacks software expertise or has little industry knowledge


  • May come with upgrade or maintenance costs, licensing fees, or per-seat costs
  • May not meet all business needs
  • May include features and functions that are not wanted or needed
  • Business processes might have to be altered to match the software’s functionality
  • There may be infrastructure/platform requirements that your business cannot support – or can with additional cost
  • It may have high customisation costs or be impossible to customise
  • Future enhancements may not be relevant to your business
  • Slow to evolve with your business or industry and may lack scalability

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Fully Customised Software

So you have clearly defined your business needs, processes, and desired functionality, and compared these to a number of off-the-shelf solutions. However, none appear to be a good enough fit for your business… In this case, it may be worthwhile considering a custom development approach. This will allow your business, or the hired software development company, to create a custom piece of software that meets every need; a fully integrated and holistic solution to match your business processes.

According to Forbes, building custom software can unlock a host of benefits. However, companies should only pursue this approach if:

  • Customised software can provide a competitive advantage relative to your competitors.
  • You are building a large business that can spread the cost of a proprietary system over a large number of clients.

Just like off-the-shelf solutions, there are downsides and risks to custom development. Developing proprietary software can allow your businesses to scale effectively. However, significant resources must be dedicated to the development, and this can be expensive. Since the software is built to match your business requirements, this increases both project costs and timeline. The longer it takes to develop your software, unsurprisingly, the more upfront costs it will incur. Therefore, it is essential to ensure that there are significant business resources available before embarking on custom software development. If the initial costs of custom development are too high, or the timeline for deployment is too long, it may be better to start small and layer functionality over time. This is known as a phased approach and will allow you to distribute the costs and deploy the core functionality sooner.

Custom development allows the software to fit your business, instead of your business adapting to fit the software. As a result, work processes will not need to be adjusted in order to accommodate the new system, which ultimately saves time and money. However, there is still the risk that the software might not be able to match every need.

A custom software project will most likely require the use of external resources such as a team of designers, programmers, quality control professionals and so on. One added risk of this approach is the level of dependency on the software company you choose to partner with. It is therefore essential to be well informed about potential vendors, their expertise, and their stability. When considering an external developer, ask questions like:

Have they developed similar systems before?

Are they taking steps to understand your business needs?

Can they support you with help-desk, updates, bug fixes, and future enhancements post-launch?

The software developer in charge of your custom solution will essentially act as an extension of your team, in what should be a lasting partnership. This availability of direct support can ultimately lead to quicker enhancements and iterations, ensuring the software does not become obsolete. Since the software belongs to your business, you do not have to wait for feature requests or enhancements. Therefore, custom solutions provide the opportunity to evolve your software alongside your business.

Developing custom software will also require you to create a small internal team to manage the various stages of development. This is an important factor to consider as you will need to dedicate adequate resources to the lengthy process of development.

Custom solutions have to be extensively planned as they become part of your business’s future growth. It is important to remember that a customised solution isn’t for everyone, nor is it a perfect match for every need. But the fact that custom solutions have the opportunity to meet each business requirement is advantageous. As long as you are aware of the risks and are able to mitigate them then custom software development might be a suitable solution for your business.


  • Custom solutions are tailored to match business needs, processes, and security requirements
  • You can implement a phased approach starting with the core essentials and add other features or functions at a later stage
  • Can be developed using your business’s software language and infrastructure/platform
  • Allows you to integrate with legacy software and future systems
  • You own the propriety software
  • Custom software may be a possible competitive advantage
  • Direct vendor support available
  • Provides an evolving solution that can stay current with your business – no obsolescence
  • Changes can be made quickly


  • Higher upfront costs and consequently higher risks
  • Changes and feature requests may be billable
  • Requires developer sources (with inherited risks)
  • Requires developer communication during the software development cycle: requirements, design, development, QA/testing, and training will require business involvement

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Customised Off-the-Shelf Solutions

A software company may have developed a turnkey solution that, with little customisation, will meet your specific business needs. There are some software providers that offer this customisable support, allowing you to start with a strong foundation and tweak platform to fit your needs. This way, they can leverage their off-the-shelf software and customise it to create a new tailored solution for your business; getting the best of both worlds.

A customised off-the-shelf approach is a viable route if the software provides a lot of what you are looking for and only some critical functionalities are missing. This type of solution has the advantages of low-cost entry and feature-rich software that aligns with your business requirements. In other words, this approach de-risks involvement and is a cost-efficient way to leverage the power of customisation without incurring the same development costs. However, keep in mind that off-the-shelf software customised after-the-fact may become less cost-efficient depending on the level of customisation required. Therefore, it is important to pick a solution that fits 80% of your core businesses needs to avoid over-customisation, inflated costs and potential performance problems.

Similar to custom development, there is the option to implement a phased approach, starting small and layering functionality over time. This will allow you to distribute the costs and deploy the core functionality of the software sooner.


  • Leveraging feature-rich pre-existing libraries, frameworks and functionality reduces upfront costs and lowers risk
  • You can start with the core essentials and add features and functions later at any time
  • The solution is tailored to match business needs, processes, and security requirements
  • Can be developed using a software language and infrastructure/platform matching your business vs. those of a ‘mass market’ nature
  • Possible integration with legacy and future systems
  • Possible competitive advantage due to a level of customisation
  • Direct vendor support
  • Changes can be made quickly


  • The level of customisation determines the costs – if over-customisation occurs then the costs may turn out to be similar to that of custom development
  • Changes and feature requests may be billable
  • Software may come with upgrade costs, licensing fees, or per-seat costs
  • Missing features and functions may not be possible to add through customisation
  • If the base solution is not a good fit for your business then you may be trying to over customise pre-existing tools and leveraging less of the off-the-shelf software

If your business requirements can be met to a large degree by an off-the-shelf product, with minimal adjustments, then a customised off-the-shelf solution may be the most efficient and feasible approach.

Best Vendors For Your Next Software Development Project

Nearshore development is the outsourcing of specialized exercises or the usage of programming tasks that are close by countries. In other words, we can say that Nearshore programming development is a classic case of outsourcing the model, assists organizations with concentrating more on their center capabilities without the need to invest a lot of energy or cash.


But when it comes to offshore the word ‘offshore’ just denotes the way that the user sending your business activity to be done remotely, by others. The most cliché impression of outsourcing is that it costs less yet is hazardous in ROI.

Nearshore improvement gives a considerable lot of similar positive sides of offshoring, simultaneously easing a line of its interests.

Furthermore, nearshore benefits guarantee the further development of this model of work

Outsourcing offers boundless, beforehand inaccessible prospects to C-level officials.

On account of the web, you can have individuals from everywhere throughout the world taking a shot at your product venture, giving you access to the ability you would regularly be unable to discover.

But this doesn’t mean that redistributing cannot bring any difficulties — language obstruction, timezone issues, and poor administration are some of the hurdles that you might face. In this post, you’ll get familiar with the upsides and downsides of nearshore and offshore programming development and approaches to manage potential issues.

Before you hire software developers you can go through this handy guide covers and assists you with IT outsourcing choices, some of which are: 

  • Measures to assist you with picking the best programming advancement merchant
  • Measurements in Offshore and nearshore improvement areas
  • Extreme tips to deal with a remote group development


Offshore programming development is characterized as outsourcing IT administrations to far off nations so as to have increasingly smoothed out employing and planning process. When searching for an appropriate seller, organizations for the most part incline toward nations with a gigantic ability pool and lower hourly pay rates or rates.

Time regions likewise assume an essential job in the determination procedure. In-house and remote groups are required to have at any rate a couple of long stretches of cover to direct assembles and online conferences.

One of the essential elements of offshore and nearshore development is to reduce expenses while yet recruiting designers and specialists. In the event that you make the correct strides and are cautious with your choice, then the group can offer you a great item and still cut your uses toward the finish of the venture.

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Here and there it’s smarter to have your own group of engineers. In case you’re wanting to assemble a few applications, collaboration picked up during the main task can assume an indispensable job all through the improvement procedure. In any case, a solitary task doesn’t expect you to hold a full group under the top of your office. A nearshore improvement group can assemble an application and keep up it as long as you need it. Thus, there’s no compelling reason to spend costs on office lease and pay rates.


This perspective ought to never be thought little of, particularly on the off chance that you intend to go for the drawn-out association with the chose seller. Look at time regions and working calendars.

Discover, on the off chance that they cover to make it advantageous for you to design gatherings and set up correspondence vital for Agile turn of events.

Another disparaged perspective is the way to deal with the following work and logging working hours. Regardless, on the off chance that you value following execution, venture status, hours in the office or these boundaries, it is imperative to pose inquiries about these procedures: in the event that they are mechanized, how they are controlled in the organization, what is the permeability level for the client.


Since most conventional organizations are grasping advanced change, nearshore re-appropriating has become a plan of action on the ascent. Nearby markets here and there experience the ill effects of an absence of ability, have a need to reduce operational expenses, can decrease consumptions on IT offices, and so forth. In these circumstances, nearshore improvement is the best answer to connect the holes.


At this stage, clients have an unpleasant thought regarding the product item to be grown, however, know precisely, which issues they need to settle with its assistance. It’s an ideal opportunity to determine useful, non-utilitarian, and business necessities in your RFP (Request for Proposal). Recollect the organization or departmental targets: every one of these goals should be sponsored up with certain items includes so as to be brought into acknowledgment. Representation of the final result helps recorded as a hard copy of the product item particular and the rundown of useful necessities.

With an extensive methodology and a skilled task App Development Company set up to direct the new programming improvement activity, there is another significant component your association may discover accommodating as you leave on the venture: setting up explicit advances that can be followed to extend culmination that depends on demonstrated industry involvement with such an undertaking domain.


Interview partners so as to reveal whether a particular need exists, distinguish this definite need, and decide if the proposed task can possibly convey the normal programming advancement


With regards to the following stage of deciding necessities, it accepts an appropriate examination should comprise of meetings with end clients and other people who will be related to the new programming framework. Moreover, an intensive survey and a sharp comprehension of client archives, business rules, and procedures are keys to deciding suitable and fundamental highlights and usefulness.


When characterizing a product advancement process, consider demonstrated industry best practices. It is suggested to have a decent, tweaked Agile procedure with an accentuation on pictorial documentation both for prerequisites and specialized documentation.


During the planning stage, the product draftsman, software engineer, or potential designer may assemble a nitty-gritty structure archive laying out precisely how the product will meet the predefined prerequisites.


Without the correct innovation framework set up, it is hard to gather and measure key task information.


At the advancement stage, the plan record is converted into a genuine bit of programming. When earlier cautious arranging has been executed, the product will coordinate the necessities of the business driver that started the requirement for the undertaking


Another key advance is to guarantee the computerization of dull assignments:

  • Code manufactures
  • Static code examination filters
  • Relapse tests
  • Assortment of undertaking, and item, related measures


As the venture proceeds through each stage and on to testing, a general movement of activity is as per the following: programming highlights are spread out in a type of rundown, contents are composed for each undertaking the client may perform, and those highlights are tried to guarantee they work appropriately.

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As should be obvious, nearshore programming outsourcing has incredible potential and can be an exit plan for various organizations. The organization that Hire Mobile app Developer can consider these steps, that would be important in the journey. So the opportunity has already come and gone to diagram the upsides of nearshore programming redistributing.


That is not a mystery that organizations apply re-appropriating strategies to cut costs. What’s more, you don’t need to enlist designers, pay compensation, lease an office, and furnish representatives with equipment and programming. Because of the way that regular re-appropriating nations are creating ones, the evaluating can be altogether lower than in created nations.


Another preferred position of collaboration with a nearshore programming organization is a short separation between both of you. With the advancement of advances, the world’s decreasing and you can take care of the vast majority of the issues through telephone. However, in some cases, your physical nearness might be required, so there’s no other decision yet to book a trip to your accomplice. Be that as it may, Western European business visionaries can take a trip to Eastern European partners in 2-3 hours.


Beginning a product venture goes with expressing your objectives and responsibilities recorded as a hard copy. Have that as a top priority following imagining the thought for the task.

Your targets in types of objectives and duties must correspond with the squeezing needs of your business. You should likewise set a period vision as when you need your objective to be accomplished. This will assist you with surveying if the business point of the undertaking is achievable thinking about the objectives and time.


It’s consistently hazardous to go only it, so ensure the Product Owner has the item accumulation on them. This accumulation fills in as the underlying arrangement for your task. Your Product Owner ought to have one with a rundown of prerequisites for three or four runs.

The reason for the underlying overabundance is to smooth out the whole improvement process from the word go. In this way, it’s totally pivotal that the overabundance is prepared before the group begins working.


Before taking a shot at your outsourcing venture initiates, you have to ensure everybody’s in the same spot with respect to all the task necessities. With that in mind, customer onboarding is an imperative advance. This would ensure that everyone is completing their tasks and work on time.


The nearby topographical area comes to a distinction in the timezone. On the off chance that you at any point found out about seaward turn of events, at that point you should realize that the delay may turn into an issue. Customers from the USA regularly can’t connect with Project Managers from India or the Philippines.  Thus, the time zone matters.


This is a proportion that directly affects the all-out expense of an estimation. You need to consider how soon you need the venture to be prepared. On the off chance that you need the task conveyance to be quick, at that point there ought to be more involved in the undertaking, and that will build worker hours and results to more cost.

An able seller with a dexterous group may not really need more worker hours as a skill will manage the working pace. Ability will make the estimation to be insignificant as both worker hours and venture time will unquestionably lessen.


Indeed, here it is all the basic data app development needs in case you’re considering redistributing your product development. It’s evident that nearshore programming administrations ventured far into the IT business. The upsides of nearshore improvement are too huge to even think about ignoring. The main thing you need to do is to locate a dependable supplier that will satisfy your desires.

How To Hire An Iphone Developer Or Ios Developer

In-spite of all the competition and rumors developer, iPhone is still the most popular mobile platform available in the market. iOS, the operating system behind every iPhone is among the best mobile operating systems available for smart-phone users. iPhone still holds the largest share of mobile users in the Smartphone category and is now kind of a status symbol for users. The wide reach and user base of iPhone has attracted many individuals and organizations that develop and launch their own apps for iPhone users.


The primary aim being profit making from the apps whether it is directly or through marketing and promotion. Most of the individuals and organizations hire iPhone developers from an experienced and reputed iPhone development company and get their applications built by them. However, hiring iPhone developers could be time consuming and tough if clients don’t have proper knowledge. Mentioned below are some tips that will help you in hiring iPhone developers.


The first thing that you need to do is to register yourself as an iPhone developer. iPhone applications are first approved by Apple and only then they are made available on app store. Your developer ID will help you in configuring your bank account for direct deposit of profits that you generate through your app. However, 30% of the sales amount goes to Apple Inc.

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Make your iPhone developers sign the non disclosure agreements. NDAs are very important in situations where you have a unique idea and want to protect it from getting misused by anyone else. However, you can avoid the NDA if the idea has already been implemented and an app exists for the same in the app store.


One of the most popular methods of hiring iPhone developers is by putting the project on various project bidding websites where service providers bid on projects that they find interesting. Make sure that you have defined the requirements of the project in such a way that each iPhone developer who is bidding on your project is able to have fairly similar estimate about the functionality and features of the application.

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You will be filling a lot of quote forms on websites and posting the project on bidding sites. Make sure that you are available on the phone numbers that you leave in there. Check your mails regularly and send prompt and proper replies to them. Do proper research about your project, its requirements and estimate a realistic budget and talk about it in detail with the iPhone development company that approaches you.


Make sure that you have finalized the exact development cost of the application and got it in writing before you start with the project. Further, decide the payment schedule and how it will occur. The industry standard is 50% down payment followed by two payments of 25% percent each. The first occurs after the completion of a decided milestone and the last occurs at the time of application submission to Apple.
The above procedure is a well tested and effective strategy to hire iOS developers or an iPhone development company. It has now become a standard industry norm to follow the above mentioned strategy for hiring iPhone development companies. We hope that it will help you in hiring iPhone or iOS developers for your projects.

Top Php Frameworks For Web Development In 2019

PHP is right now the most popular programming language which is being used to build all kinds of websites. Look at this statistics which says that right now PHP is used by about 79.1% of all the websites on the internet. PHP is known for its many popular frameworks that help PHP developers by providing them highly functional modules, a platform for creating robust web applications, reusable components and enabling them to build web applications rapidly. PHP frameworks also provide developers a basic structure and foundation so that they don’t need to always start from scratch.


These PHP frameworks provide coding standards and developer guidelines by standardizing the process of web development. Nowadays, developers are required to build multifaceted websites and web applications and PHP frameworks offer developers an adequate solution to work in a more structured and efficient way. There are many PHP frameworks available in the market like Laravel, CodeIgniter, Symfony, Yii, CakePHP and more.

In this article we are giving you top PHP framework list so that you can go through it and choose the best PHP framework for your project. First let’s look at this Google Trend which shows that Laravel still remains the most searched framework for all new PHP projects.

Now let’ look at the most popular PHP frameworks one by one. All of these latest PHP frameworks are free and open source hence you can try out anyone which you find interesting.


Laravel was released in 2011 and no doubt it is the most popular PHP framework among clients as well as developers. As per a survey, Laravel is the most loved framework used by web developers. It has amazing ecosystem and an instantaneous hosting and deployment platform. Laravel is also known for its elegant syntax, which is easy to understand and pleasure to work with. Using Laravel, you can complete your projects rapidly and also you won’t need to do lots of foundation work since you will get access to functions like user authentication, session management and caching.

Actually Laravel has all the functionality that you need to build an amazing and latest PHP application. Laravel core is perfect from performance point of view and you can extend the framework using many add-ons easily. Good thing is that Laravel can be easily integrated with other third-party libraries and platforms like Amazon Web Services or AWS, which enables the developers to build highly scalable PHP applications.

Another good thing is that Laravel has a highly-active community which means you can get any kind of help, tutorials, guidance easily. Especially for first timers who want to use framework, Laravel is the best option.


CodeIgniter is a powerful, highly used, lightweight and one of the best PHP web development frameworks which is built for those developers who need a simple yet elegant toolkit for creating fully featured web applications. CodeIgniter uses Model View Controller or MVC architecture which means CodeIgniter uses different components to handle specific development tasks. This is one of the best approach for developers as it enables them to build highly-scalable web applications easily. This framework comes with a quite easily installation process which needs only a minimal configuration and therefore it saves developers from lots of issues. It is also the best choice if you want to keep away from PHP version conflicts as it works perfectly on almost all of the shared and dedicated hosting platforms.

CodeIgniter also has an amazing forum community which helps lots of developers by providing them with solutions and answers to their problems and issues. It is a lean framework and enables developers to easily add third party plugins if the PHP application requires more complex features.

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The Symfony PHP framework was launched in 2005. It has been in existence for so many years therefore it is a reliable and mature platform. Symfony is an extensive PHP MVC framework and known for following accurately the PHP and web standards. Symfony is easy to install and configure on most platforms and it is best choice for developing large-scale enterprise projects.

One of the best feature of Symfony is its reusable PHP components. It also supports database engine independence. It is very stable, complies with best web practices and design patterns and also allows easy integration with other third party libraries. Symfony is very flexible and can easily integrate with other bigger projects like Drupal. While Laravel targets all kinds of users but Symfony targets advanced users and it is bit complex to start with. To make sure that your applications run smoothly, this framework also includes inbuilt testing functionality. It also provides excellent documentation which is a great help for developers.


CakePHP was the first PHP MVC framework to be launched in the market in early 2000. At that time, it was not less than a revolution. Still it is one of the best frameworks for PHP web development in the market. CakePHP has been upgraded many times to enhance its performance and to add many new components. One of the good thing about CakePHP is its approach and convention in coding. It is said that if you master its set of components and focus on development then you can do the development work at very fast rate.

CakePHP has amazing set of libraries which include a lot of innovative and highly useful components. CakePHP is the best framework if you want to implement rare set of features. Hence we can say that if you are looking for a toolkit which is simple and elegant then CakePHP is best for you. CakePHP can help you to develop visually impressive and feature loaded websites. CakePHP is also one of the easiest framework to learn because of its CRUD (create, read, update, and delete) framework. Also CakePHP provides great documentation, good community support, and premium support through Cake Development Corporation.


Zend is a highly powered PHP web application framework which provides rapid application development. It is recommended by huge community of developers and it is one of the most advanced PHP framework in the market. Zend is an object-oriented, MVC based framework which enables you to load only the components which you want as individual libraries. Thus Zend enables you to focus only on the components and functions which you want actually and it can ignore everything else. Due to this feature and object-oriented nature of Zend framework, you can reuse a lot of code you write which is highly beneficial. Also, it’s very easy to integrate this framework with external libraries to extend its functionality if requires.

This framework is packed with many advanced features which make it easy for developers to create robust PHP web applications. It also has many optimized features like cryptographic coding tool, PHP Unit testing tools, front-end supported drag and drop editor and more. Zend has partnered with many big tech companies like Microsoft, IBM, Google among others.


Phalcon is a full-stack PHP framework which employs the MVC web architecture design pattern. Phalcon was released in 2012. Phalcon’s source code is written in C hence it is basically a C extension of PHP. Practically, this results in one of the fastest frameworks in the market. Hence when we talk about performance, Phalcon is one of the topmost and it gives consistent good results.

Good thing about Phalcon is that it is very light on resources and it uses an MVC architecture. This framework itself keeps almost no files after its install and actually you just need to add the modules and libraries which you need which makes the development process highly clutter free. Some of the key benefits of Phalcon include increased execution speed, asset management, a universal autoloader, and top security and caching.

Phalcon optimizes performance due to its efficient memory utilization hence if you want to create an amazing fast website then you should go for Phalcon. Actually its innovative architecture makes Phalcon the fastest PHP framework ever built.

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7. YII

The Yii Framework which stands for Yes, it is! is actually one of the most simple and innovative framework. It is a high-performance and component based PHP framework which is used for developing modern web applications. Good thing about Yii is that it can be used to build and kind of web applications. That’s why it is called a universal web application development framework.

Yii has an easy to follow installation process. Its robust security features make it best for highly secure web applications like Ecommerce websites, portals, forums, CMS and others advanced websites. It provides excellent speed and performance and it is also highly scalable. It also lets developers to avoid writing complex repetitive SQL statements as it models the database data in terms of objects. Another good thing is about Yii is that it has a core developer team of developers which regularly updates it. It also has a huge developers’ community and you can easily get help for your queries if you post them on Yii forums. Yii also stands out due to its robust set of security features which you can use to create highly secure projects.


FuelPHP is a highly flexible, scalable and full-stack PHP framework released first time in 2011. It supports MVC design patterns and also it has its own version called the hierarchical model view controller i.e. HMVC. With HMVC, the content doesn’t need to duplicate to show on multiple pages therefore it consumes very less memory and takes very less time to perform. This FuelPHP framework helps the developers to deliver amazing web solutions which are diverse in size and complexities. Some of its benefits are RESTful implementation, a URL routing system, vulnerability protection and caching feature. This framework takes care of security aspect very much and implements beyond ordinary security measures. Hence it is one of the best framework if security is crucial for your project. FuelPHP also offers a unique command line utility which is highly useful. This framework supports PHP version 5.4 and above. Also it offers detailed documentation which is highly helpful for developers.

The Best Coding Tips For Programmers

Coding is one of the most critical aspects of web and software development. It would be not entirely wrong to coin it as the soul of a web development project. All the functionalities and features of a web application are controlled by codes written for each function. Whether you provide PHP web application development.Net developmentJava web development or any other web development services, you will be required to write code for each and every one.


However, it has been observed that most amateur developers (even some experienced ones) tend to write their code without thinking much. This kind of impulsive coding is not considered appropriate for developing quality solutions. Mentioned below are some of the best coding tips and practices for all web application development professionals.

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Avoid Rewriting The Code And Try To Rework It: Most of the developers find it easier and appealing to just clean the system and start writing their own code based on the knowledge that they have gained till then. This might not be the best practice for writing code as there is another more effective and easier way of doing it. Try to work at one piece at a time. Understand them from inside and then change them right from the core. Try working on one piece at a time and you would do great.

Understand The Requirements Before You Start Typing: Even before you type a single line of code, it is required that you first understand everything about the solution. Make sure that you have grasped the idea correctly and could imagine exactly how the solution would work. It has been observed that most of the amateur developers end up creating poor solutions that do some part of the required function as they started working on the project without completely understanding the requirements.

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Start From Small And Then Build Upon It: Never jump upon complex solutions immediately. Programmers working in a software development company should understand that solutions are developed through simple ways and not by making things complex. Start with small things and then build upon them. It would be better to use iterative development methodology.

Evaluate Your Ideas By Consulting Experienced Developers: A developer having more experience than you in software development services is likely to have already came across the kind of situation that you are dealing with. Try out your ideas and concepts on such developers before you move forward with them. Further, search articles and blogs related to your project’s complexities in order to get proper information.

Coding of a web application development solution holds huge importance in the success or failure of a project. This makes it very important for developers to take it very seriously and conduct it with proper care.

Where Next for Social Media Commerce?

Social Media is reinventing itself. While we still use it for catching up on news, connecting with friends and sharing holiday snaps, it’s also becoming a popular way for consumers to discover and buy products. According to a recent study we carried out, 76% of US consumers have bought an item they saw in a brand’s post, and in the UK it’s 67%.Social Media

People don’t necessarily visit social channels with the intention of shopping, but by interacting with posts that catch their eye they are motivated to explore further – driven by inspiration rather than purpose. Of the 1,000 consumers we interviewed as part of our research, those aged between 18 and 34 are most receptive to shoppable posts, with half this group agreeing they are interested in learning more about items they spot on social media sites. Overall, 39% of consumers are influenced by user generated content, saying that seeing real life images of people who had previously bought a product make them more likely to buy it.

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Know how people shop

Social commerce is successful because it appeals to people’s emotions. Some shoppers act on impulse, with 4% making a purchase immediately online after seeing a product according to our survey results, while just under half (46%) spend time thinking about the item then buy later. 17% go on to buy instore.

Shopping via social channels is also convenient. Our study found that almost a quarter (24%) of consumers will buy an item if they are taken directly to the product page on the retailer’s website, rather than having to search for it.

Inspire your customers to purchase

This progressive merge of social and commerce reached another milestone recently, with the announcement that Instagram has extended shoppable functions to its Stories feature. More than 500 million people are active on Instagram every day, and brands have enabled commerce by tagging direct links to products on posts for some time. Instagram Stories, which allow individuals and businesses to tell a story through a collection of pictures and video posts, have seen rapid growth and consumption since launching in 2016 – users choose to watch Stories to stay up to date about brands they’re interested in, get an insider view of items they like and find out about shiny new things that are relevant to them. So, great news for brands that are creating some of the most viewed and engaging content on the platform.

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Be social

Enabling consumers to purchase products they see at the point of discovery presents an exciting opportunity for brands. However, simply tagging posts is not enough if marketers want to drive meaningful traffic and revenue. To truly make social sell, brands need to grow the value of their content, both brand-created and user generated, and re-use it elsewhere such as in emails, blogs and on their own website.

While social channels should be applauded for developing new ways to strengthen relationships with consumers, brands will benefit from integrating additional strategies to enhance their social commerce performance. By tailoring and refining shopping features on social channels for specific needs, brands can fully prosper from social commerce while providing a pleasurable and meaningful experience for consumers.

Pros and Cons of Online Procurement Software

The next phase of the digital revolution is expanding your platform into the cloud. Instead of purchasing software that you install on and run from in-house computers, using a cloud-based SaaS (Software as a Service) company means you’re paying another company to host your software. Typically, you can access this software from any approved computer or mobile device without paying extra licensing fees. It’s a much more flexible solution that’s very easy to

One of the departments that can benefit the most from cloud-based software is the Procurement Department. Online procurement software, also known as eProcurement, offers instant access and heightened flexibility that makes it a popular choice for businesses.

But is migrating to an online procurement system the right move for your company? There are many pros to eProcurement, but there are also a few cons as well. The decision about whether or not to switch to an online system depends on your individual company’s needs, but we can offer some general guidelines to help you decide whether or not eProcurement is the right solution for you.

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Online procurement software offers a low-cost solution to streamline the entire purchasing system and lower costs. Here are some of the positive effects eProcurement software can have on your company.


If your company struggles to manage purchases and place orders in a timely fashion, then disorganization is probably your most critical issue. After an established process becomes disorganized, it’s often difficult to fix the problem. Once the system is broken, exceptions start to proliferate and things become even harder to manage.

Migrating to a standardized, online tool not only streamlines purchasing but also reduces the possibility of the system allowing an exception purchasing process. Switching to an eProcurement system also makes it easier to centralize purchasing if you want to go that direction.


One of the biggest complaints people have about purchasing software is that it’s hard to use. If your purchasing system is too much of a hassle, employees are more likely to go around the system when making purchases.

Switching to an online procurement system gives you the opportunity to make purchasing more user-friendly. Features like punch out catalogs and item catalogs make shopping within the purchasing system just as easy (and in some cases easier) than going around the system. That helps keep employees happy and automatically enforces company policy.

Tightened Control

ERP systems are workhorses, but they don’t always get down into the details as well as you need them to. Online procurement software is typically more flexible about what you can include and also more agile in providing access restrictions. You can limit everything from the type of purchases made and vendors picked, to the items ordered and accepted prices per vendor.

Keeping a tighter grasp on these critical elements reduces rogue spending and maintains consistency in items ordered. Plus, if you purchase a good-quality software, it should integrate seamlessly with your existing ERPs.

Reconciliation & Reporting

When purchases don’t match invoices exactly, the results can be a nightmare. Everyone acknowledges the importance of reconciliation. However, when the pressure is on, it’s one of the first things to go on the back burner. Trying to pull together historical approvals, or even reports on purchases, can be exceedingly difficult in a manual or ERP-based system. Online procurement software alleviates this problem with customizable reporting. It also makes it easier to implement 3-way matching and manage inventory.

Low Cost

eProcurement software systems are typically very cost-effective. If you’re working with a reliable software provider, they’ll be upfront with their pricing and you won’t have to worry about any hidden fees. Ideally, you’ll only pay for the services you use and the provider won’t charge extra for user licensing fees. That’s the kind of pricing system that NextProcess offers.

In addition to the money you’ll save in licensing fees, you’ll also see savings in labor costs. The time your employees save by using a more manageable procurement system helps keep the processing cost-per-purchase-order low.

Faster Updates and Implementation

With online procurement automation software, there’s very little wait time to implement a new system. You’ll be able to switch over to eProcurement very quickly with little trouble for your IT department. You’ll also get regular updates from your software supplier rather than having to upgrade your system manually. This makes eProcurement much easier on your IT department and also helps lower costs.

Works With Other Systems

Another big advantage to using online procurement software is that it can work with your other businesses process automation systems. Quite a few companies that offer eProcurement software also offer other software modules. These programs can automate the AP department, manage capital projects, and streamline other financial tasks. If you stick with just one company for your software needs, you’ll know for sure the software modules can all work together and it’ll make it easier to implement a new system.

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Many of the potential down-sides to using online procurement software can be minimized by learning to use the software efficiently and customize it for your company. However, there are some limitations to the software that you should be aware of before deciding whether or not it’s the right fit for your company.


Flexible procurement software packages offer a wealth of classification and data analytics detail. In fact, there are so many ways to customize that there’s a risk of getting a little carried and using online procurement software to micromanage.

However, having too many fields confuses users and can ultimately slow down your system’s reporting efficiency. The good news is, you can adjust eProcurement software to find what level of customization works best for your company.

Lengthy Approval Chains

When the opportunity to expand insight into the purchasing process occurs, there may be some people within your organization who want to review purchases for varying reasons. These can also be the same people who take longer than others to pass purchases on to the next approver.

It’s very important to separate the necessary from the unnecessary early in the process of updating your procurement management. This helps keep approval chains from becoming bogged down.

Best For Indirect Materials

Whether or not eProcurement will benefit your company depends in part on what you’re buying. It will definitely help facilitate catalog-based buying of indirect materials like office supplies. The ROI of implementing a procurement software system for things like that is very definitely positive.

But things get a little more complicated when buying direct materials and services. Procurement automation software might not help as much if your company focuses on negotiating purchases in large, strategically important multi-million dollar deals.

Supplier Onboarding Issues

Although most suppliers are happy to accept online purchase orders, there’s a chance that some of your older vendors may have difficulty adapting to a newer system. Small companies, in particular, can have trouble adjusting to your use of online procurement software. Determining the extent of your supplier’s involvement in your new software rollout will be a critical piece of project scope when you start planning your transition to online procurement.

Less Direct Involvement

Some companies prefer using an on-premise procurement software system rather than going with an online, or cloud-based, solution. On-premise systems can be more customizable, easier to integrate with existing software systems, and comply with more strict security requirements. However, they’re typically not as flexible, user-friendly, and low cost as online systems. You’ll have to decide what features are most important to you.

The many perks of implementing online procurement systems outweigh the downsides in most situations. However, when looking at the issues facing your purchasing team, you might still decide that now isn’t a good time to implement an online procurement system. If your company deals mostly with direct material and services or if you require extremely tight security, you might do better with an in-house system.

For the majority of businesses, though, online procurement software is a good move. Even if it’s not something you want to implement now, it might be good to keep in mind for the future.

If you’ve decided that an online procurement system is exactly what your company needs right now, the best tip we can give you is to look for a good software partner. The right software supplier can help you avoid common pitfalls when implementing new procurement software and build the platform you need.

With NextProcess, you’ll get all the up-sides of online procurement software. We’ll also work with you to customize our software and make sure it works perfectly for your company. This minimizes the risk that you’ll have to deal with any down-sides that could come with using an eProcurement system.

Top 5 Streaming Trends & What It Means To Marketers

According to McKinsey’s survey on ‘Consumer Sentiment During the Coronavirus Crisis’, consumers have intensified their behaviour for online streaming like never before. With over 40% of respondents have stated they have been streaming videos online much more since the pandemic started in March. Consumers are identifying online streaming services to keep themselves informed, stay connected with the world and most importantly killing leisure time to decompress the stress of the new reality. This in turn has led to overwhelming adoption of at-home-entertainment services across the globe in the last few months.


Consumers revealing changing streaming behaviour opens up a series of opportunities for marketers to strategically reach out to their consumers with more relevance and context. With consumers indulging on streaming movies, TV shows and consuming informational content on news outlets and social media, aligning media and communications accordingly becomes imperative for brands. This blog covers the streaming behaviour of consumers across the globe and ways how marketers can leverage the trends and insights to recraft their marketing strategies.

1.  Increased viewer appetite for OTT content

As out-of-home entertainment options reel under the effects of lockdown and social distancing, consumers are exploring online streaming as entertainment options as shelter-in-place orders keep them home. Over-the-top (OTT) platforms like Netflix, Amazon Prime, Hulu, Disney Plus and many more have started witnessing rapid rise in numbers, instilling a sense of optimism regarding the future of the industry. According to a report by Reuters, Netflix’s global total has reached 182.9 million from January to March, with the audience bingeing on shows like Love and Blind, and Money Heist.

As per research conducted by KPMG, there has been a secular rise in OTT consumption in duration, and across demographics and devices. As production of content comes to a stand still,the content pipeline for users has completely dried up, opening up a series of opportunities for OTT to leverage their existing content libraries and reach out for potential content acquisitions. In the wake of the crisis, many of the OTT players are offering extended free periods to consumers in order to acquire more consumers and drive subscriptions.


2. Loss of live sports leads consumer to shift focus to escapist content

During the pre-COVID times, one of the highest contributing categories to streaming businesses was Sports. With major leagues and sports tournaments across the globe in abeyance owing to the outbreak, consumers are shifting to escapist content such as classics, tournament highlights, match moments, esports, video games to keep themselves clued-in with sports. Users are now taking out time to indulge into the classics or reruns of their favourite leagues or moments from a particular match. In the absence of any live matches, sports broadcasters across platforms are now providing greater access to these classics to keep fans engaged.

Consumers are exploring sports libraries on OTT platforms, catching up on documentaries or movies of their favourite sports personalities. Many fans are taking out time to explore newer games like hockey, volleyball, table tennis etc. Some countries are also embracing broadcasting and streaming of homegrown sports leagues. In the past few months, India has seen the rise of homegrown sports like Kabbadi, Kho-Kho and many more.

3. Consumers shift from traditional cable TV to on-demand experience connected TV

While people are cooped up in their homes, connected TV offers great value when it comes to consuming content from plethora of genres and categories on a single platform. From turning on the news continuously in order to stay updated to watching the latest sitcom for decompressing the stress of the new reality, inflated house-bound bingeing has catapulted connected TV to the limelight.

4. Consumers embrace social media video content to stay informed and connected

As more viewers stay at home, social media is enabling them to stay connected with friends and families. Social media is equally facilitating consumers to stay informed on both global and local level, providing up-to-the-minute information that is critical as the situation develops. Increasingly viewers are turning into Facebook and YouTube to consume news videos covering restrictions, cases and health related guidelines owing to the pandemic. According to Conviva’s new report ‘Streaming in the time of Coronavirus’, views on local news outlets on Facebook went up by 247% in March as compared to February and an average increase of 118% in views per video.

Twitter observed an uplift of 196% in average engagement per video and 63% increase in overall engagement with local news accounts. Twitter also tailed a 150% increase in average engagement per video for global news accounts. A recent article by PMG partner insights reveals almost 10M search queries are generated and billions of views are captured on YouTube videos related to Covid19 authoritative news coverage every day across the globe.


5. Streaming to TVs has more than doubled during the pandemic

With consumers asked to refrain from social gatherings and shelter-in-place at home on account of the outbreak, media consumption on TV has boomed significantly across the globe. Brian Fuhrer, SVP Product Strategy at Nielsen, says that on April 4 Americans watched 27 billion minutes of streaming content on TV — 50,000 years of content in just one day — versus about 70 billion per week a year ago. At the time of crisis, viewership on TV booms as consumers ramp up media consumption to stay informed and kill time. In the US, consumers sheltering-in-place at home during crises, gravitate towards watching feature films, news and general format programming, according to the research firm, Nielsen.

In India, TV consumption grew by 38% over the pre-COVID period with the news genre being the biggest gainer with 57% increase in consumption across languages. This is followed by vernacular language channels that are rerunning old classic movies and shows. Hindi GEC attained an all time high viewership of four billion since 2015 in HSM (Hindi Speaking Market) Urban. Resurgence of English movies category was another trend spotted, showcasing an 83 per cent growth in the lockdown period.

What It Means to Marketers

Looking at how streaming trends for consumers are changing as lockdowns continue and the world leans into social distancing, brands are continuously seeking options to capitalize on evolving opportunities. Leveraging inventories on Ad-supported Video On-Demand (AVOD) platforms like YouTube, Facebook and Broadcast Network Sites, is crucial for all advertisers at this time considering the engagement rates are the highest. Brands must embrace partnerships and co-branding with Subscription Video On-Demand platforms (SVOD) platforms, considering high levels of consumer stickiness with the various categories of content that they provide. This opens up opportunities for brands to stay relevant during the time of uncertainty.

The Pros and Cons of Rebranding: Is It Worth It?

Have you been thinking about rebranding? Rebranding a company is no longer as simple as tweaking your logo and slapping the new version onto your website. With so many online marketing channels available today, the process of rebranding your company image has become more complex.


In addition to updating your logo on your website, you will likely have to update it on several different online applications. There is a long list of additional and tedious updates that must be completed across all of your online facing applications. These updates must also be completed in a timely manner, and must be communicated clearly to existing and potential customers to avoid any confusion or inconsistency.


All that being said, there are times when a rebrand is in order. With a comprehensive rebranding strategy and the help of experienced brand strategists, the rebranding process can be smooth and efficient. However, it’s important to understand the pros and cons of rebranding. It’s also critical to recognize the importance of having a carefully developed rebranding strategy, in addition to having a well-organized timeline for implementing the rebranding process. You can also evaluate your reasons for rebranding, and whether it truly makes sense to go through the process.

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The positive effects of rebranding a company are pretty clear. After all, the purpose of a rebrand is to improve your image in one or more ways, with the goal of becoming more relevant, more competitive and more profitable in your target market. If there aren’t many positive outcomes of rebranding, then why would anyone spend the time or effort to go through it?


After you’ve been in the market for some time, your image and company message may have become stagnant, and maybe even irrelevant to your audience. While your goals and mission as a company may have adapted over time to your customers’ unique needs and challenges, your brand may not clearly reflect that anymore. By rebranding your image, your company personality or your target audience you can attract new customers and rekindle an interest from your existing audience.


Another benefit to rebranding is that you can significantly shift the focus of your efforts, allowing you to achieve new goals. Some of your new goals may be to develop new products or to improve existing ones. Or, you may decide to have your employees become more involved in advocating on behalf of your company, in which case a rebrand is a great excuse to get everyone in the company involved.


Whenever you add something new and exciting to your product line, or make a change to your brand, you have the opportunity to make a big splash. You can use a rebrand as a chance to get people talking about your company on social media. Instead of fearing the change, you can show existing and potential customers what is great about the changes you are making, and why you are making them.


Somewhere along the line, your message and brand may have become diluted or inconsistent. A rebrand offers the opportunity to bring everything back to the main focus again. If getting your online reputation under control has been on the back burner this could be the perfect time to get to it, and kill two birds with one stone.

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The difficult part about rebranding your company is that it involves change, and all at once. This is never easy for a company, employees or customers. When things don’t go as planned, there are a few possible issues that could result.


Change is scary, mainly because no one knows for sure what the end result will be. People can become easily confused or frustrated whenever change occurs. By publishing press releases, posting announcements to social media and sending email newsletters you can keep everyone aware of what’s going on, and what’s coming down the pike. Communication is absolutely crucial during a rebranding project.


If a proper rebranding strategy is not built and implemented in the right way, you risk losing some of your existing customers. Unfortunately, even if you do everything right, there is still a possibility that you could lose customers. Why? People don’t like change. By explaining your reasons for the rebrand clearly, and remaining true to your values and conscious of your customers’ needs, you can minimize the risk of losing long-time customers.


Going through a complete rebrand is anything but cheap. Be prepared to spend money on developing a creative rebranding strategy, new content, graphic design, as well as marketing and advertising campaigns to support your project. While there are ways to save money during a rebrand, it is definitely worth investing some money to ensure that it is done effectively.

When done right, rebranding a company is absolutely worth it. However, it’s important to be clear about what you hope to accomplish before you begin, and to be as transparent as possible throughout the transition. Your customers will want to hear how it’s going, so be sure to keep them in the loop.

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