CREATIVE TECH JOBS THAT WILL MAKE YOU HAPPY

TECH JOBS When I told my family and friends that I wanted to learn how to code, I heard a lot of this: “But why would you want to get into technology? You’re so creative!”

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They meant well. They were worried that working in the digital world wouldn’t satisfy my creative spark. And I’ll admit that way down deep in the back of my mind, I had similar concerns:

  • What if I put in all this time and money to learn HTML and CSS, and then I hate coding?
  • What if this is another thing I try to do just to make more money, but it ultimately leaves me unsatisfied?
  • And what if I’m just no good at it? I’m a creative type—not a computer type!
  • Are there really creative and analytical jobs in tech?

But it turns out that tech is actually an INCREDIBLE field for creative people. As much as coding requires attention to detail, coming up with new solutions to problems is a day-to-day task when you’re working in tech, and drumming up ideas is something creatives excel at.

Below, you’ll find 5 tech roles that are perfect for creatives. For each job, you’ll learn more about:
What kind of work you’ll do (and why creatives are well-suited to it!)
What kinds of companies are looking for people like you and types of projects you’ll work on
What skills you’ll need to level up from “creative type” to “digital creative” and land the job

And the best part? These aren’t jobs for 10-year veterans in the tech industry. You can snag these awesome entry-level creative jobs with just a couple years—or, if you work on your portfolio, even months—of experience. Win!

1. User Experience Designer

User experience, or UX, is all about the often intangible experience of navigating a website or app. UX defines the way a user feels when they navigate your mobile menu, click your contact information, or just look at your logo.

And since UX can be so subjective, it gives creative people a TON of freedom when it comes to designing and dreaming up things like the exact layout or button color that makes users click “buy now” or “follow.”

A UX designer’s main goal is to create a pleasant and inviting atmosphere that encourages users to take specific actions, like stay on a page for longer than 10 seconds, subscribe to a newsletter, or finish a checkout process. And their work can be very broad—like creating brand guidelines for an entire site—or more granular, like selecting the right color palette to make users on a medical website feel at home or streamlining the process of buying a skirt with PayPal.

UX is often lumped together in the same category as UI, or user interface design. Technically, they’re not quite the same: UI has more to do with the actual visual layout of a site or app (or its interface), while UX focuses more on processes and overall experience of using the site. Still, it’s a good idea to search for both UX and UI jobs if you’re itching to get into the industry.

WHERE UX DESIGNERS WORK

As a UX designer, you’d be in demand at large corporations and e-commerce companies, where the online shopping experience is crucial to making sales. UX designers are also sought-after at small startups, where the layout of a landing page can make or break a launch.

SKILLS UX DESIGNERS NEED

  • HTML and CSS
  • A/B testing
  • Mockups and graphic design with tools like Photoshop and Illustrator
  • User personas/avatars
  • Site mapping and user flows
  • Wireframing with tools like Figma, Adobe XD, Invision, or Axure
  • Analytics with programs like Google Analytics or HubSpot

Want to learn UX design skills? Check out our User Experience Design course.

2. Front-End Developer

Front-end developers tackle a wide variety of tasks, but the basics are this: they take static designs (often created by UX designers!) and code them into fully functional websites and apps.

While front-end developers don’t necessarily spend as much time tweaking color palettes and thinking about how a certain shade of green will make you feel, they still have to keep the creativity flowing. There are an infinite number of ways to turn a design mockup into a working website, and as a creative person, you’ll be able to come up with solutions in ways no one else has imagined.

If you’re new to the tech scene and just starting to dabble in HTML and CSS, then front-end development is the most straightforward path and one of the quickest routes to earning real income. In fact, you can earn money WHILE you’re learning to code by doing freelance work on smaller projects as you learn.

But what if you want to turn your development skills into a creative dream job? Adding responsive development and JavaScript to the mix is a great route to take.

You know when the words on your screen ripple? Or an icon spins in a circle? Those are examples of animations and effects. With responsive development and JavaScript skills under your belt, you’ll be able to bring static sites to life.

But whether you choose to specialize in animations and effects, learning front-end development skills will give you the leg up you need to get hired in just about any area you choose.

WHERE FRONT-END DEVELOPERS WORK

Front-end developers work at companies of every shape and size and are often avid freelancers as well. As a freelancer, you’ll be responsible for planning and executing many of the tasks for building a site from scratch. Working at larger companies, however, will give you the opportunity to get more specialized if you so choose (that’s where responsive design and JavaScript skills would come in REAL handy).

SKILLS FRONT-END DEVELOPERS NEED

  • HTML and CSS
  • CSS preprocessors, like Sass or LESS
  • Responsive web design
  • JavaScript and jQuery
  • JavaScript libraries, like React JS
  • Git and GitHub

Want to learn front-end development skills? Check out our Front End Developer + React JavaScript course.

Read More:-What Is Web Technology and What Does It Do?

3. Digital Marketer

If you know you want to work for a tech company or “in tech,” but your brain leans more toward strategy and big-picture creative projects, digital marketing just might be your sweet spot.

Apologies for the oft-used cliché, but digital marketers (sometimes also called content marketers) wear many hats. Dozens, in fact, which means no day is boring.

Depending on the company and its needs, digital marketers may oversee all inbound marketing efforts or just focus on a specific marketing area like social media or growing search traffic (SEO). Others might oversee partnership programs like giveaways and syndication strategies.

Then there are paid ad campaigns. Do you know those sponsored posts that pop up in your Instagram feed? A digital marketer or digital marketing team probably had a role in that.
Digital marketing sometimes includes content strategy tasks like planning an editorial calendar (for fun themed months on the site’s blog), writing downloadable guides or e-courses, or even executing on multimedia campaigns, like planning a YouTube video series or podcast.

WHERE DIGITAL MARKETERS WORK

These days almost every tech company from the smallest unfunded startup to a Fortune 500 corporation has at least one person on their marketing team. The fact is, almost all marketing includes “digital” components now. At smaller companies, look for roles like Head of Marketing or Marketing Director. At larger companies (or if you’re just starting out with little to no experience in digital marketing), keep an eye out for job titles like Digital Marketing Coordinator and Social Media Coordinator.

SKILLS DIGITAL MARKETERS NEED

  • Data analysis
  • Landing page and email campaign creating and reporting
  • SEO best practice knowledge
  • Social media strategy and analytics
  • Paid advertising and social media ad buying
  • Partnership strategy and sponsored content

Want to learn digital marketing skills? Check out our Digital Marketing course.

4. Visual Designer

Visual designers are related to UI and UX designers, but they’re quite different as well. Instead of focusing just on user experiences, visual designers create the image and style for a company or brand through color, typography, logos, icons, and other visual elements.

Think of visual design as creating identities or what you recognize as a company’s or a brand’s image when you see it. Successful visual design is consistent and recognizable, so customers easily connect it to the company no matter where they see it. And it’s impactful so that it makes a strong (hopefully positive!) impression and sends a clear message about the company’s mission and values.

When it comes to print or physical media, much of this work is done by graphic designers. But, in the digital realm, it’s visual designers who create the plan and assets for the way a company or brand will be represented.

WHERE VISUAL DESIGNERS WORK

In the booming tech scene, there is plenty of work out there for visual designers. You’ll find exciting work at small startups and at big companies alike. At a startup, you might be both planning and creating all the visual branding from start to finish, whereas at a bigger company you might focus on the assets for just one product or even just on logos or iconography.

SKILLS VISUAL DESIGNERS NEED

  • User experience/user interface design
  • Color theory
  • Typography
  • Branding standards
  • Logo and icon creation
  • Design tools like Photoshop, Illustrator, InDesign, and Figma
  • Creative briefs and digital layout
  • User testing
  • Iterative design

Want to learn visual design skills? Check out our Visual Designer course.

5. Web Designer

While creativity is important in all of these roles, the need for creative thinkers is particularly critical in web design. With more and more sites launched every day, there’s a growing need for web design that attracts users and communicates messages clearly.

And, nowadays, web designers need to come up with site designs for all kinds of devices— including phones, tablets, laptops, and desktops. So, they have the challenging but exciting task of not just designing gorgeous sites, but also creating designs that look great in many different sizes and with all the different interfaces and functions needed for each device. That’s pretty cool if you ask me!

WHERE WEB DESIGNERS WORK

Web design is in such high demand that you can find work in this field at companies of all sizes—from startups to huge corporations—and even as a freelancer designing sites for small companies to launch their businesses.

SKILLS WEB DESIGNERS NEED

  • Layout and navigation
  • Color and typography
  • User interface design
  • Responsive design
  • Web design tools, like Adobe Photoshop and XD
  • HTML and CSS
  • Domains and hosting
  • Git and GitHub
  • Media queries
  • Responsive typography
  • Flexbox
  • Bootstrap

Want to learn web design skills? Check out our Web Designer course.

What Is Web Technology and What Does It Do?

Web technology is the establishment and use of mechanisms that make it possible for different computers and devices to communicate and share resources. Web technologies are infrastructural building blocks of any effective computer network.

Web Technology

Web technologies are infrastructural building blocks of any effective computer network: local area network, metropolitan area network or a wide area network, such as the Internet. Communication on a computer could never be as effective as they are without the plethora of Web technologies in existence.

Communication Between Computers and Devices
Computers and other network devices need to communicate. A mechanism must make it possible for a computer to communicate with another computer on the same network or another network. The mechanism must ensure that a message moves from the sender to the recipient, enabling the receiver to retrieve the message, send feedback and acknowledge reception or failure of communication.

Markup Languages
Markup languages like HTML, CSS and XML are part of Web technology. These languages tell computers in text how to format, layout and style Web pages and programs. Two types of markup languages include procedural markup and descriptive markup. Additional types of languages include CGI and HTTP.

Programming Languages
Programming languages include Perl, C#, Java and Visual Basic .NET. These languages are used by Web developers to create websites and applications. Each language has pros and cons, and most developers know several different types to help them achieve their goals.

Web Servers
Web servers are comprised of two components, the hardware and software. The hardware includes HTML documents and other data. The software servers include the HTTP server, which is used to communicate between the computer and the Web server. There are two types of Web servers, which are static and dynamic servers.

Related Blogs:- 5 Stages of Startup Development: Step-by-Step guide

Databases
Websites require a database management system, usually referred to as a database. Databases are used as a vault for Web server data. There are several different types of databases available, like MySQL, Microsoft Access and Oracle. The most popular types of data are JSON, XML and CSV. All of these different types of data store data in different ways

Business Applications
A variety of Web technology is vital to the function and success of many businesses. These include online appointment scheduling programs, websites and a way for customers to chat with representatives. Also, Web technology makes it possible for businesses to collect data on their customers to further customize their services.

Different Sides of Web Technology
There are client sides to applications and, conversely, there is the server side. The client side is what most people see when they use technology on a day-to-day basis. This includes whatever you see on your computer, laptop or tablet when using the Internet or various applications. The server side is what is happening behind the scenes, and it’s where all of the coding for the site or application is stored. Similarly, people see the front end of all of the Web technology, which shapes the way websites and applications look. The back end is made up of databases and various processes that are only known to the developer and business.

5 Stages of Startup Development: Step-by-Step guide

Development Success stories don’t equal miracle stories. Your feed is probably full of fairy tales about 18-year-olds who successfully go through every stage of a startup and make millions on their ideas. In reality, this process has its dark sides.

Development

In a world where seemingly everything has already been invented, a unique idea is worthless and useless if you don’t hone it. So, whether your business idea is a forerunner in a target niche or a smart alternative to a successful CRM, you have to cultivate it.

There are several different approaches to startup development you can choose from. A rather formal approach is to define startup development by its lifecycle stages

Startup stages made right

A successful startup is a journey from idea to growth and you should know the path you’ll be walking. Still, it’s the execution that matters most. To nail every stage of a startup business, there are a couple of things to consider during each of these stages:

  • Actively search scaling capabilities. After you have a solid MVP, scaling begins, but that doesn’t mean you should ignore it before then. When planning features and trying to find a product-market fit, keep in mind that if you plan to scale up in the future, you’ll need investments. Catering to that at each stage of development is half of success.

  • Have a business plan. This will be developed and perfected as your startup idea evolves. Similar to scaling, approach your business plan in the early stages so that you can present your idea to investors, potential partners, and anyone interested whenever they ask about it.
  • Now that you know the rules of the game, let’s go through the stages of a startup.
  • Document everything that can be documented. From the most basic overview of your business idea to recruiting and scaling, try to document everything related to your startup in written form. This will saves time later while improving and growing your business in the future.

You can either rely on these three or define the stages of creating a startup based on your own strategy.

1. Research

As we’ve mentioned before, there’s always space for new phenomena in the startup world. The founders of Airbnb, two designers, and an engineer have said that they lacked a common perspective at the dawn of the company – largely because they were focused on design and engineering instead of on developing a business. And yes, these are two completely different things.

When we talk about startup phenomena, we mean businesses like Airbnb. Due to the unique concept of “renting a living space where you feel at home,” Airbnb basically created a new niche from scratch. So, it should be treated as an exception, rather than a rule.

2. From idea to MVP

As soon as you have a hypothesis about your future product, focus on validating it. A Minimum Viable Product (MVP) is a must-have set of features that allows you to test the product with your target audience without any sophisticated engineering. Minimum effort – maximum feedback. With an MVP, you can see the practical impact of your product in the real world and then further perfect it.

Airbnb started as a simple listing website that targeted the attendees of the IDSA conference that took place in San Francisco in 2007. The Airbnb founders noticed that all the hotels were overbooked for the conference dates and decided to create a quick solution. That’s how the world’s major hospitality service evolved – by solving a specific problem for a relatively small crowd of conference attendees.

The first Airbnb website was cheap and it is even hard to compare to what the service offers now. But, as the experience shows, your MVP shouldn’t be a world-saver. One practical issue you have a solution for will be enough.

3. Getting traction

Beautiful things happen to startups at the stage of traction. Most likely, this is when you’ll acquire your first customers, and hopefully, these will be your most loyal ones. Focus on enriching your customer base while continuing to collect feedback.

Airbnb used smart growth hacks during the traction stage, which, in some ways, compensated for their lack of initial research. The startup partnered with Craigslist, a $1 billion online listing platform, to create a simple posting infrastructure. This integration opened the door to a huge crowd – hosts and owners who could easily post their proposals on the website.

Here are a few tips for your tech startup:

  • Catchy branding: Give your product an identity, so that it is recognizable across the target audiences.

  • Promotions: To gain clients, you should put your product in front of thousands. Depending on where your target customers would potentially be looking for you, pick a few different channels for promotion.

  • Partnerships and referrals: Search for those who can help you tell the world about the product you’re creating. Moreover, people trust recommendations more than ads. So this approach may prove successful.

Read More:- Cabin Crew Qualities and Suitability For the Job

4. Back to the start: Final improvements

If you did everything right, the number of clients should increase. Talking to them you know what customers love the most about your product. Leverage that. Try to expand the value that stands behind your product as much as possible. Common scenarios at this point include the following:

  • Get rid of features that don’t convert.
  • Hire professionals that can help you refine the strongest sides of the brand. For instance, if it’s all about UI, you’ll need a superstar designer.
  • Invest more in promoting your killer features.

5. Aiming for maturity

To make the leap from a startup to a mature business, you should be ready to take bold action. However, even the greatest growth hacks won’t bring you success overnight. The average time for a startup to become an established business is 3 years. No bypassing, no instant results.

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To nail the stages of a tech startup, be patient and work on making life better for your target audience – step by step:

  1. Research partnerships that could give you revenue growth. One year after its launch, Airbnb migrated to Amazon Web Services – this decision helped them cut operational expenses and benefit from Amazon’s robust integrations. See what’s out there for you.
  2. Have a system for ROI measurement. At this point in startup development, you’ll (hopefully) face revenue growth. Ensure that you have instruments to measure your success – this will help you maintain positive trends in the future. Airbnb picked a combination of Datadog and PagerDuty to measure revenue, collecting metrics from 15 different systems in one place.
  3. Attract funding. If, at this point, you still lack resources to grow your company, focus on getting some external funding. Depending on your business history and current valuation, as a mature business, you can consider traditional term loans or business lines of credit. Another option is to focus on attracting investors. They don’t just give you money, they also provide helpful advice.
  4. To sum up, the key things at the core of startup growth are planning and persistence. From idea to growth stages, take your product through a series of activities that will help it evolve. Deliver on your clients’ expectations instead of trying to kill your weak spots. Understand the startup essentials, but be ready to tweak them to outperform your competition. Finally, measure everything you do.
  5. Remember that you have everything it takes for a successful journey. Just make sure that you don’t jump into things that are beyond your expertise. Leverage startup development services, hire a CTO or consult people who have gone down this path before.
  6. To sum up, the key things at the core of startup growth are planning and persistence. From idea to growth stages, take your product through a series of activities that will help it evolve. Deliver on your clients’ expectations instead of trying to kill your weak spots. Understand the startup essentials, but be ready to tweak them to outperform your competition. Finally, measure everything you do.
  7. Remember that you have everything it takes for a successful journey. Just make sure that you don’t jump into things that are beyond your expertise. Leverage startup development services, hire a CTO or consult people who have gone down this path before.

Cabin Crew Qualities and Suitability For the Job

Embarking on a journey to become a full fledge cabin crew is an exciting journey but not without it’s challenges. Hence, it is important to be sure why, where and what the job entails in order to generate satisfaction from the career, financial and experience from the job as a cabin crew.

The objective of this chapter is to provide guidance and evaluation if this job is suitable for you. Very often, we leave this part of the job fit to the airline recruiter or interviewer. Of course, each of us would hope the interviewer accepts us regardless on whether we are a good candidate for the job. It is also possible that we try to mould ourselves to fit the job, as it is common for many to justify why the job is suitable for them.

Without proper evaluation, the journey of looking and working in this job can be frustrating and in many cases, disappointing due to the lack of understanding of the job requirements and it’s implication on career growth, mindset, financial management/behavior and lifestyle. It also affects longer term career interest, transition to ground positions and personal quality of life.

In the following paragraphs, we hope to provide into insights on what the cabin crew job entails as well as some of its advantages and disadvantages.

Knowledge and Suitability for the Job

Role of a Cabin Crew

1. What do you think the role of cabin crew involves / What do you think is the primary responsibility of a cabin crew?

Cabin crew are on board an aircraft for safety reasons. In case of a real life emergency, the cabin crew must ensure that passengers follow the captains instructions, use safety equipment correctly, and stay as calm as possible.

During the flight, the cabin crew spends a lot of time looking after the comfort of the passengers. This involves giving special attention to children traveling alone, disabled people or people who are ill. Crew must appear friendly and sympathetic to anyone needing help, advise, reassurance, sympathize or even, at times, firm persuasion.

Other duties during the flight includes preparing and serving meals and drinks and cleaning up afterwards, selling duty free goods, and helping passengers use in flight entertainment system. There is also paperwork to complete, this can include flight reports, customs and immigrations documents, accounts of duty free sales and meal and drink orders.

At the end of the flight, the crew makes sure the passengers leave the aircraft safely.

2. What kind of individuals would fit this role?

An individual who has the following ideal qualities:

a. Dedication to details

b. Assertiveness

c. Adaptability

d. Cross Cultural Understanding/Sensitivity

e. Organized

f. Rule oriented

g. Good listening skills

h. Stable Emotion

i. Discipline

j. Friendliness

k. Humble disposition

l. Honesty

m. Sincerity

n. Warm personality

o. Approachability

g. Sense of humor.

The successful candidate will also need to have the ability to remain calm and level headed in emergency situations and be totally flexible about working with new people, flying different routes and working on unsociable hours.

3. Is the role of a cabin crew job glamorous?

Well, it certainly is perceived as glamorous and it certainly has its benefits of travel. People see cabin crew in action, jetting around the world and form an immediate impression of what they think the job involves. In fact, the customer sees only a fraction of what goes on in order to make each flight a success. The truth is, cabin crew has to combine working as a flying waiter or waitress, mobile shop assistant, cleaner, plus all the emergency services rolled into one. It can be an exhausting and disorienting lifestyle that places tough demands on family and social commitments. It is also physically demanding and many crew who do not have the right physical build (appropriate Body Mass Index or BMI) typically suffer lower back injuries on the job due to the amount of bending, squatting and lifting required to support the baggage, kart, trolley and equipment used on the aircraft.

Combined with the irregular flight time, sleep and meal times, cabin crew typically has irregular sleep pattern and meals. Hence it is not a glamorous job except for the perks of travel, hotels and nice uniforms for some international airlines.

With the onset of budget carriers, many cabin crew do not even travel beyond the aircraft that lands in the other countries only for transition before heading back to their home country. These are called turnaround flights and typically affects short haul flights of not more than 3 or 4 hours from the country of origin. The flight allowance, per diem, meals or layover allowance are also lower due to such quick turnaround patterns that are short haul flights.

4. What are the disadvantages of this position?

a. Jetlag

b. Irregular weight gain/loss

c. Minor cuts and injuries inflight

d. Lower back ache

e. Lack of mental stimulation in the long term

f. Physical fatigue

g. Dehydration

h. Rash due to overseas travel and weather changes

i. Allergies to hotel and aircraft environment

j. Harassment from opposite gender

k. Relationship commitment

l. Motion sickness

m. Financial and lifestyle habits

n. Hierarchy reporting structure

o. Irregular or unsociable work hours

5. What are the advantages of this position?

Working as a cabin crew member is not just a job, but a way of life and provides an alternative and very stimulating lifestyle where no two working days a likely to be the same. The sheer dynamics of different crew, passengers’ profiles, destinations and roster structure ensures that there will always be variety.

Furthermore, there are opportunities to visit places and experience cultures that are beyond most people reach. Cabin crew go to places they always dreamed of and find interests in destinations they would not necessarily have chosen to go to.

Additionally, it is a good feeling to deliver businessmen to their meetings on time, reunite family and friends; deliver newly weds to their honeymoon destinations, or vacation airs to their dream holiday place. There is genuine feeling of doing something worthwhile, in a unique way which not many jobs regularly produce at the end of a hard day.



Source by Albert Tay

5 New Facebook Mobile Marketing Revamp

During its recent F8 Developer Conference, Facebook revealed a new set of features currently undergoing optimization. Facebook CEO Mark Zuckerberg convened with the largest social network’s executives and developers, emphasizing on building apps and growing a mobile audience.

facebook
For the past months, Facebook has been making efforts to expand mobile reach with new social media marketing apps and the acquisition of Parse. This mobile network revamp is a good news to advertisers, enabling them to reach exact target audience and create a larger network.

Growing Up, Growing Faster

The old motto “Move Fast and Break Things” has now changed to “Move Fast with Stable Infra.”
“It might not have the same ring to it and might not be as catchy, but it helps us build better experiences for everyone we serve and how we operate now,” Zuckerberg said in the conference.
Zuckerberg isn’t that much into ‘breaking’ things to reach more, but is more committed to fix major bugs within 48 hours for its more than a billion users.

More Control For Users

To gain the trust of users, Facebook released new set of permissions for users to have control over information they share online.
Facebook is working on permission for third party apps where users can select what they share. Users can now have more options for privacy. This line by line permission access for third party apps will reportedly start next year.

Learn More:- Reasons to Fire Your Mutual Fund Company – Fresh out of High School

Anonymous App-Browsing

Despite encouraging users to use their own identity by rolling out anti-identity theft features, it is quite surprising that now Facebook enables users to browse and test apps anonymously. This way, users will not have to share more info to continue using the app. One of the apps Facebook currently tests is Flipboard.

Facebook Mobile and Network

Since January, Facebook ventured into its own mobile ad network which can be used by advertisers as a tool to place ads into third party applications. To date, 59% of Facebook total revenues make up its mobile ad network and is continuing to grow. The audience network will aid advertisers to get the right apps for their campaigns.

More Developer-Friendly Tools

Facebook intends to make developer-friendly tools through its Parse acquisition, which enables back-end cloud services to various apps. This allows developers to have push alerts and analytics through Applinks. This is already available for iOS and Android (limited) but is set to become standard in the next few months.

Reasons to Fire Your Mutual Fund Company – Fresh out of High School

The fudging of expertise is appalling in our business. Believe me, I know. I am 35 years old now, and have been in the financial services business 13 years now. When I was 22, fresh out of the University of Texas with a History degree, my first job was with Fidelity Investments as a mutual fund adviser. I passed the Series 6 exam in a matter of days. After a few weeks of training, most of which was listening to one of the more tenured reps (by “tenured”, I mean someone with six months experience), I was on the phone taking calls from all over the country, advising people on how to take care of their financial future. If you had called an 800 number on a prospectus or an advertisement, you would have been speaking with someone like me. Dozens of reps like me fielded calls, and not one of them had more than three years experience. I, myself, only lasted a year and a half in that job. Call center work has a way of burning you out.

In the 1990’s, Fidelity was undergoing rapid growth, and they could not keep the place staffed. They had planned on staffing to a level where no more than five customers were holding at any given time. Shortly after I arrived, we were constantly on “red alert”, which meant that 30 people or more were holding all the time. So, they relaxed their hiring requirements. They had previously insisted on a college degree for their newly hired reps. Soon, I was sitting next to pimply-faced 18-year-olds who had been in a high school classroom only a few months prior. Looking back on it, who was I to feel so superior? It’s not like I learned how to plan someone’s financial future in my “Western Culture, 1865-present” seminar at UT.

Think about that, though. Customers were entrusting their retirement plans to kids. If you go to Fidelity, Schwab, E*Trade, TD Waterhouse, Ameritrade, T Rowe Price, Ameriprise, or any of the other purveyor of mutual funds, and click on their links to “talk to an adviser”, it is usually accompanied by a smiling, healthy, slightly graying middle-aged man with great teeth and his own corner office. In fact, you are more likely talking to a very young, underqualified, underpaid call center worker who barely has a cubicle and is definitely NOT smiling.

Of course, it is true that it does not take grand expertise to do what they do. Back in my day, we were given a script to inquire of a customer’s marital situation, age, risk tolerance, spending goals, and that is it. With that information, there was (wait for it) a Fidelity fund that met their needs. This is how it works at most firms. You need what they are selling. Financial planning requires more than that.

All investment products should be discussed in the larger context of a person’s life — not just financial life, either. If you take no other advice from me, take this one tidbit. If a “financial adviser” is selling you a product from which he is getting paid a commission, he will not have your best interests at heart. Period.



Source by Mark Brandon

GRACE Under Fire

Although few years ago there was a sitcom of the same name, this GRACE is of an entirely different nature. We've all encountered situations at work, during family events and during the course of everyday living that were unfair, or were unjustly accused of something or an interaction with a colleague or boss that at left you wondering how they ever get the job in the first place. Your hot button is pushed and you react with a defensive retort, or end of justifying what you did as your voice gets higher and tighter and you seethe the rest of the day. How much better would the day go if at the beginning of your day you take an inventory of how GRACEful you feel?

The principle of GRACE :

G = Grounded
R = Relaxed
A = Alert / Aware
C = Centered
E = Energized

Grounded: What are some spiritual routines / or practices that would help you feel more grounded? One practice that I use daily is to stand with feet flat on the floor, take several deep breaths and tune in to where my energy is. Is it in my body? Is it scattered? Once I determine where it is, I then visualize my energy returning to my body filling me up internally from my feet up to my head. I then bring my hands together to seal in the energy. Find an activity / practice that resonates with you to increase your connection to the present.

Relaxed: "to become less stiff and stern in manner. Easier in manner". Staying in the present and with an open heart is inherent for a relaxed manner. As we practice being in a relaxed state our mirror cells will communicate with the mirror cells of others and a tense situation can definitely more calm.

Alert / Aware: There are numerous studies that show that a high percentage of Americans are sleep deprived. The first creative habit that can be put into practice to being more alert the next day is to get a good and restful night's sleep. Turning off the TV and computer a full 30 minutes before going to bed is one of the simplest habits to put into place. Wind down time is very important prior to bedtime. What other changes can be made that would benefit you in getting a good night's sleep?

Centered: I think of centered as being in equilibrium. No matter what the day brings you are able to keep your internal balance coming from a sense of your own deep heart based power. The sense of who you are, the total acceptance of who you are springs from the solid foundation of self-love in the highest and purest sense.

Energized: What is the core feeling that you want to radiate throughout each and every day? When coaching my clients, I borrow a term from quantum physics and ask what is your energetic calling card?

At the start of a new day, look inward to determine if you are feeling grAceful, GRaceful, or maybe GrAce. With greater attention, you will find ways to be equally full of GRACE .

How might feeling graceful make a difference in how you approach or respond to a situation ?



Source by Colleen Crook

Learn Python: Online training courses for beginning developers

The Top Programming Languages 2019 list from IEEE Spectrum ranks Python at the top of their list above Java, C, C++, R, JavaScript, C#, Matlab, Swift, and Go. According to Stack Overflow’s 2019 developer survey, Python is currently the fastest-growing programming language.

Learn Python

And whether you’re new to the programming language or a long-time Python developer, there’s always more to learn. To help keep your Python development skills sharp, here are a list of online courses, bootcamps, and master classes from our very own TechRepublic Academy. And if you don’t see what you’re looking for in this list of courses, check out all the TechRepublic Academy Python training materials.

Python online training courses

The Python mega course: Build 10 real world applications

Description: “Over the course, you’ll truly begin to appreciate the many, many uses of Python as you build web applications, database applications, web visualizations, and much more. By course’s end, you will have built 10 applications that you can be proud of, and have the tools to go off on your own into the world of Python programming.”

Python master class: Complete Python programming with projects

Description: “Python is a general-purpose programming language that is used in a wide variety of industries and is considered one of the most valuable first languages to learn. In this extensive course, you’ll get up to speed with all of the most important concepts in the latest version, Python 3.7.”

Python machine learning projects

Description:Machine learning gives you extremely powerful insights into data, and has become so ubiquitous you see it nearly constantly while you browse the internet without even knowing it. Implementations of machine learning are as diverse as recommendation systems to self-driving cars. In this course, you’ll be introduced to a unique blend of projects that will teach you what machine learning is all about and how you can use Python to create machine learning projects.”

Python for Android hacking crash course: Trojan perspective

Description: “Mobile security is of utmost importance, and developers will pay good money for pentesters who can identify security breaches in apps. In this course, you’ll learn how to use Python to build a Trojan for ethical hacking purposes. You’ll be able to discover flaws in Android security, and clean them up in one efficient swoop!”

Learn More- Protecting the Public Speaker’s Most Valuable Asset: Your Voice!
Become a professional Python programmer

Description: “Python is an extremely versatile language used for a variety of tasks including: web development, data analytics, game development – even controlling robots! Get up to speed on all the essential Python skills, and learn it all at your own pace with this detailed course. Python developers ranked #8 of the most in-demand tech workers, and make an average of over six figures a year. So what are you waiting for? Start coding with Python.”

Connect the dots: Linear and logistic regression in Excel, Python and R

Description: “Linear Regression is a powerful method for quantifying the cause and effect relationships that affect different phenomena in the world around us. This course will teach you how to build robust linear models that will stand up to scrutiny when you apply them to real world situations. You’ll even put what you’ve learnt into practice by leveraging Excel, R, and Python to build a model for stock returns.”

Python online training course bundles

Pay what you want: The Python eBook bundle

Description: “Master the Python essentials & foster in-demand programming skills with insight from 3 Python pros”

Python 3 bootcamp bundle

Description: “Over 30 Hours of training in Python basics & advanced libraries to become a programming wizard”

Python programming bootcamp 2.0

Description: “Here’s a revamped, beginner-friendly 37+ hours of training in this crucial general-purpose language.”

Pay what you want: The Python master class bundle

Description: “The 10-course, 58-hour bundle is your A-Z guide to learning one of today’s most foundational coding languages”

The ultimate Python programmer’s bootcamp bundle

Description: “A 45-hour path from absolute coding beginner to professional python programmer”

The ultimate Python coding bundle

Description: “Get on the fast track to programming success with 7 courses on Git, D3.js, Flask & more.”

The Python & Django web development bundle

Course bundle description: “Get started on web development & learn the Python & Django programming language.”

The Python power coder bundle

Description: “Master Python with 38.5 hours of training & quality for endless high-paying careers in website dev, game dev, data & more.”

Python network programming bundle

Description: This 3-part (28_ hours) bundle will help you build, automate, & secure networks using Python.”

Protecting the Public Speaker’s Most Valuable Asset: Your Voice!

A lawyer has his briefs and his arguments. A basketball player needs a basketball and a plumber uses a snake to clear a drain. What do these professionals (who get paid a lot of money) all have in common? Without one specific tool, they cannot do their job properly. In addition, if that tool is not in tiptop working condition — their job will become more difficult, if not impossible to perform!

Well, guess what? If a public speaker wants to make an impact with his or her audience, the one tool he absolutely needs to protect is his voice. Doing so, will allow you to effortlessly do your job so your audience can enjoy your message and content.

Before I worked as a professional speaker and humorist, I trained as a professional actor. I did oodles and oodles of stage work that allowed me to speak on a stage and be completely heard (without straining) in the last row of the theatre/auditorium.

I accomplished this with hours of voice training and the proper use of my voice using my diaphragm.

You see, your voice box is a muscle, and just like any other part of your body, if you abuse it–you will lose it! And if you don’t take care of your body and don’t get enough sleep or you’re fatigued, I guarantee you, as the sun rises in the east and sets in the west — your voice will be the first thing to go! Hello, laryngitis!

Your body and voice should work in peak performance mode so your inspiring message and content ring loud and clear like a bell!

Please don’t rely on the sound system to help you out if your voice is scratchy, hurting, or withering away due to fatigue.

The result will be a scratchy voice that is NOW louder to your audience and more annoying to listen to. Remember: If your voice fails, you’re a goner! Also apologizing to your audience every few minutes will not help the matter. They don’t care. They want a speaker they can ALL enjoy now!

What to Drink to Protect Your Voice

Yes, drinking is very important. Of course, we’re talking about drinking the right fluids that are NON alcoholic. Working pros know that alcohol is a clear no-no before preparing to speak in front of an eager audience.

I can’t tell you how many times at night before doing a corporate show, a client or an attendee has offered me a cocktail before bounding onto the platform.

I always turned it down, and I hope you do the same. You see, not only will the alcohol dry out your throat, but the combination of drinking it and talking to a crowd are fraught with danger.

Try this on for size. You could forget what you wanted to say; you could stumble off the stage and into the audience. Landing off the platform and into the lap of an audience member is NOT how you want to be remembered, do you? And just imagine what the evaluations forms will point out.

“Speaker was pretty decent until she stumbled off the platform and landed on me breaking my collar bone! Would enjoy hearing her again when she’s sober and I am healed!”

Again, do yourself a favor: Drink alcohol AFTER your presentation during your down time in the hotel bar!

That said, you should do everything you can to lubricate your voice and not have phlegm rear its ugly head. The best thing to drink is plain old H2O. In fact, you should drink a lot of water (hydrate as they say) the day BEFORE you are scheduled to speak.

Doing this will moisten up your vocal chords, not to mention your entire body (which is always a good idea anyway.) Then during your speech have a cup of room-temperature water beside you on the lectern, and sip it every now and then.

Another big no-no is to keep away from soda and other carbonated drinks right before your presentation. If you want to protect your voice, remember to stay away from carbonation, especially if you do NOT want to belch or slightly burp on stage. Imagine the embarrassment when you belch out a word or two in the middle of your talk!

If water is just not your thing, try drinking something naturally sweet, like orange juice or grapefruit juice. They are astringents and can help clear any congestion from your vocal chords. Again, doing this will enable you to NOT have to clear your throat after every other sentence!

Coddle Your Voice Like a Baby!

Just as you wouldn’t send your small child out into the cold without a sweater and scarf, do the same for your speaking voice.

Protect your voice by wrapping a winter scarf around your neck in winter. Wear turtleneck sweaters and shirts (in season, of course). Wisely, do what you have to do to keep yourself and your voice warm and cozy.

Don’t go too far by wrapping a woolen scarf around your neck in mid-July. Oh, sure, other speakers might know you are protecting your voice. BUT some folks might think you’re a nut job and could possibly alert the authorities. (And no, that never happened to me!)

There’s More You Can Do

Does the word “strain” conjure up feelings of pain or tension? Well, your voice thinks it does! Common sense dictates to always use a microphone when you are speaking to an audience. Certainly if you are in an intimate setting, say less than fifty people, then you might not want to. But only do that if you can project your voice properly to your listeners without hurting it.

Along with being trained as an actor, I also trained earlier in my life as a singer. And because I was, I always want to keep my voice limber by singing scales and doing certain vocal exercises.

If I am on the road (and I usually am when giving a presentation), I do my scales in my hotel room (preferably in the shower). My public speaking program has certain voice exercises for you to use that can help give your voice more timbre, vocal range, and flexibility.

Remember: Just like an athlete stretches his arms and leg quads for flexibility, so must a speaker get his voice flexible to get the job done!

Be prudent: If there’s a break during the day’s schedule before you have to speak, protect your voice by taking that time to be alone.

Do your best to NOT speak to anyone. Explain to your host or client that you’re not being antisocial; you’re just saving your voice for the time you’re scheduled to speak. (They’ll hopefully understand and drift away for you to be alone!)

Again, it’s worth repeating: Before your begin your speech, find a quiet area (preferably your hotel bathroom) and warm up your voice. Do this just as you would warm up your muscles before you go for a jog or whatever type of exercise you enjoy doing.

Don’t worry if a few people can hear you doing those odd vocal exercises to continually protect your very important asset: your voice!



Source by Peter J. Fogel

5 Proven Instagram Marketing Tips to Fuel Sales

Today, social media platforms are the holy grail when it comes to implementing effective marketing strategies. With over 3.7 billion active users in 2019 globally, it’s no doubt the reason behind why marketers across the world are leveraging social media platforms to boost brand awareness, generate user engagement, increase organic visibility and reach their target audiences. While there are numerous social media platforms you can use to promote sales in your business, Instagram should be one of them.

Instagram Marketing

It’s no secret that this visual-centric platform, with a staggering 1 billion users is an effective marketing platform. Moreover, Instagram is continuously gaining popularity among brands and businesses due to its undisputed potential to fuel sales, attract more clients and convert leads or followers into brand advocates.

See Also:- What to Do With a Degree in Communications

Truth be told, although Instagram marketing is very competitive, this platform is an effective sales generating pipeline. However, to optimize the benefits of Instagram and all its useful features, it’s imperative to establish a strategy that aligns with your goal—to increase sales. Below is a list of proven Instagram marketing tips to increase sales in your business.

  • Invest in high-quality images

It’s vital to keep your followers updated about your brand. With Instagram, you can do exactly that by posting high-quality, and captivating images or Instagram stories that perfectly highlight your brand and the products or services you provide.

Additionally, ensure that you maintain the brand’s visual consistency. This will allow your brand to be easily recognizable which boosts the chances of people engaging with your posts (through likes, shares, comments and so on) more.

  • Piggyback on the right hashtags

Consider this, Instagram is used by billions of people and over 25 million businesses as well. And for you to reach your target users, you have to compete for your brand’s visibility. The best way to ensure that your brand out spreads its reach, brand awareness and audience engagement is to use the relevant hashtags. Establish an effective hashtag strategy and watch your brand visibility on Instagram snowball.

  • Take advantage of Instagram ads

Instagram ads can significantly boost audience reach. It is a great technique that businesses use to advertise their products and services to their target audience. And the best thing about Instagram ads is that your ads will target followers or users who are already interested in your products and services.

Additionally, you can use Instagram ads to run retargeting campaigns for leads that have visited your website and try to convert them once more. However, to achieve this, you need to provide ads that focus on their previous interaction and behavior to turn them into customers and increase sales. You can integrate vibrant colors, attractive features and eye-catching images of your products and services to do this.

  • Incorporate the Instagram shopping feature
  • Instagram Marketing1

This shopping feature simplifies users’ shopping experience by allowing them to shop for products within the app. Additionally, the function will enable brands to sell through the app by marking products you wish to trade with a shopping icon. This will not only increase sales but also promote customer relationships and boosts positive customer experience with your followers or clients.

  • Use influencer marketing

Influencer marketing is among the most effective and reliable advertising approach businesses use. Generally, consumers prefer to buy products from brands that have been endorsed by industry influencers, celebrities, bloggers, and so on. Using influencer marketing not only increase sales but also doubles your audience reach meaning improved brand awareness and visibility.

There’s no doubt that Instagram is an excellent platform for positioning your brand as the industry authority and increase conversions. This platform allows businesses to reach a wider audience, create brand visibility and awareness as well as increase revenue. To successfully do this, a professional social media agency in Dubai can assist your business to establish an effective Instagram strategy to ensure you achieve your goals.

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