What’s this year’s web development trends and strategies you need to know? Well, in this post, we’re looking past the grids, aesthetics, and gradients. Let’s pay more attention to what drives the web.

As the web matures, web designers, developers, and businesses alike must be at the forefront of modern web technologies and practices.


Although overlapping design elements, white space, typography, broken grids, parallax scrolling, and so on are all essential web design practices, but web development is how these function. That’s why staying updated on the trends is key to thriving in this dynamic space.

The trends we’ll be unveiling aren’t just about the best immersive experiences that are only accessible to privileged users, it’s for us and our customers.

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1. Virtual Reality (VR) and Augmented Reality (AR)

The web is evolving fast. As internet speed continues to improve around the world, many users are now able to consume multimedia content such as videos, podcasts, infographics, and so on.

Recent technologies that drive 360 videos, virtual reality videos, interactive videos, and 360 images have become possible today. For example, in the medical field, Virtual Reality Therapy is a common practice.

Embodied Labs uses virtual reality to simulate what it feels like to live with certain diseases. A 360-degree interactive video play via a VR headset, thus allowing wearers to experience life from someone else’s perspective.

Although these new technologies haven’t been prominent because they’re quite expensive to design the video and make it run on websites.

In 2020, virtual reality (VR) will take center stage. The importance of VR and Augmented Reality is the unquantifiable experience they provide users, and they’re essential for growing product sales; as customers get to see how the product works in real-time before purchasing it.

2. Responsive Web Design

If you need a refresher on what responsive web design is about, here’s a quick definition from Smashing Magazine:

“Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform, and orientation.”

Responsive web design is perhaps one of the strongest trends the web has ever experienced. It wasn’t an adjustment in web development but a complete change—all thanks to portable working frameworks.

Looking back at 2019, we saw how iOS and Android waged a war to get the market share in both mobile phones, connected devices, and other internet-enabled systems. This trend isn’t going to stop anytime soon.

This is the era of mobile phone users. Your customers are mobile, so should you. Web developers and businesses have to consider mobile users. There’s no need to continue managing the cerebral pain that’s the result of creating one site for mobile and another site for desktop users.

One responsive website will serve users, irrespective of the device they’re using. This is set to simplify the developer’s life this year.

3. Artificial Intelligence and Cybersecurity

If you want to serve your audience better, you need to start incorporating AI-powered systems into your web development and business.

Ridesharing apps like Uber and Lyft use AI to determine the price of a ride, minimize the wait time when users hail a ride, and even match you with the perfect passengers to minimize detours—these are all made possible by Machine Learning (ML) and Artificial Intelligence (AI).

You also need to let your users know they’re safe and protected when using your website.

Web developers are adapting and learning how to build artificial intelligence (AI) can streamline everything from competitive analysis to predictive trends and image recognition, more importantly, in areas of customer support, AI will drive the future of cybersecurity.

According to a forecast by Statista, “businesses all over the world will spend up to 2.5 billion US dollars between 2016 and 2025 on artificial intelligence that’s aimed at preventing cybersecurity threats.

Robots play key roles in the cybersecurity world.

Although Cybersecurity experts can implement counter-attacks to prevent cybersecurity issues, they’re not always around. They’re humans and are bound to eat, take breaks, visit friends, and so on.

4. Chatbots and Customer Support

Customer service and support are key to growing a thriving business. No matter how exciting the product offerings are, if the customer service sucks, the negative words will spread like wildfire.

Every company interacts with customers. But how will these interactions be maintained after working hours—or when the customer service agents aren’t around?

That’s why Chatbots are powerful. They provide instant answers to users’ questions while they’re still surfing the website. 69% of consumers prefer to use chatbots for their instantaneity.

According to Gartner, over 85% of customer interactions will occur without human interaction by 2020. In the same vein, TechEmergence predicts that chatbots will form the foundation of customer engagement for consumers across all AI integrations between 2020 and 2025.

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5. Message Pop-up Integration

Pop-up messages are becoming a communication tool for businesses. They’re driven by a versatile applicable and can be great assets web developers to start incorporating into the mix.

This technology has made it possible to send direct data to clients and site users. It can report traffic changes, warnings about deals, sports scores, or prompt users to leave feedback. Here’s an example from Brigman Heine.

This form of real-time communication is important for several reasons: It can lead to higher engagement between companies and clients, as well as save costs when developing a versatile application for any web platform.

The beauty of pop-up messages is that it doesn’t obstruct the site user.

Hence, web developers are finding ways of implementing them onto web portals, including mobile apps, discussion boards, and so on. This trend is expected to gain dominance in 2020 and subsequent years.