The only constant in digital marketing is that technology is constantly changing and evolving. Ten years ago, if a business had a website, it was good to go. Today, in 2019, businesses HAVE to have a website, social pages, blog and strong SEO. . . and unfortunately, they could still fall behind the competition.
One of the biggest topics in today’s digital world is voice search. Do you have a virtual assistant in your home or office that you utilize to find information? Do you ever ask your smartphone’s ‘assistant’ for businesses, products or services “near me”? Per Comscore, that is voice search and by 2020 more than 50% of all queries will be entered this way. Voice search allows consumers to search by a much longer entry than typing the inquiry into the search engine. Voice search allows more granular targeting with specifics such as location, reviews, pricing, specials and promotions.
As of now, there is no way to utilize paid advertising to combat the issue of not displaying when consumers search for relevant keywords associated with your products and or services. How can a business optimize its results with consumers using voice search? It is imperative to claim your Google My Business Listing (GMB). GMB Listings should include plenty of content including images, videos, description of products and services, Google posts, etc. Businesses should also encourage consumers to review them on Google and other top search engines and review sites, as well as social platforms.
GMB Listings should be completed with precision and exact character as other online NAP (Name, Address, Phone Number) listings. Optimizing a GMB listing is a science and should be given a great deal of time and attention. Many businesses claim their listing but few do it correctly or to a point that will enhance their listing.
There are other factors involved with populating when a voice search is conducted. Proximity to the user is a huge factor. However, there are ways to overcome only displaying in close proximity to your location. Category and Keyword Match are a couple other factors that assist with displaying when a voice search is conducted.
We realize all this information can be overwhelming – that’s what Media Venue is here for! Give us a call today to learn more on how these new and evolving technologies can help you improve your business. We will review your website and online presence for efficiencies and areas of improvements, summarize the information and give you a strategic roadmap on how we will improve your businesses digital landscape. Contact me, David Clark, 502-855-4786 firstname.lastname@example.org and we can help you and your business rise to the top of search and SEO rankings.